Alcoholic Beverage Market - Growth, Trends, and Forecast (2019 - 2024)

Alcoholic Beverage Market is Segmented by Product Type (Beer, Wines, Spirits and Others) and Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Food Service and Others) and Geography.

Market Snapshot

alcoholic beverage market
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

CAGR% (2019-2024):

3.1%

Key Players:

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Alcoholic Beverage Market

Global Alcoholic Beverage Market is forecasted to grow at a CAGR of 3.1% during the forecast period (2019 - 2024). 

  • The market is driven by the increase in global young-adult demographic, coupled with high disposable income and consumer demand for premium/super premium products.
  • On a global level, Beer drives the market of alcoholic beverages. 
  • Asia-Pacific is expected to dominate the global market during the forecast period.
  • Growth in online retailing has been observed. For instance, Drizly, an alcohol E-commerce platform has experienced growth of online alcohol delivery revenue.

Scope of the Report

The market study of alcoholic beverages includes beer, wine, spirit, and others. By distribution channel, Supermarket/hypermarket, convenience stores, food services, and others.

By Product Type
Beer
Wine
Spirits
Others
Distribution Channel
On Trade
Off Trade
Supermarket/Hypermarket
Specialist Stores
Online Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Australia
Japan
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Key Market Trends

Premiumization Driving the Alcoholic Beverage Market

The growing demand for premium alcoholic beverages is considered to be one of the primary drivers for this market. Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels, such as online stores, and convenience stores, is also contributing substantially to the growth of the global alcoholic beverages market. Millennials consumers, particularly are running premium alcoholic beverage market. Product innovation and economic growth are drawing the consumers to go for expensive alcoholic beverages. New product launches and innovations in alcoholic drinks are favoring the growth of the industry. Companies are launching innovative products because of the changing consumer preferences. Consumers are paying a huge amount for low-calorie and superior ingredients.

alcoholic beverage market

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Europe Dominates the Global Alcoholic Beverages Market

Beer is the most consumed alcoholic drink across the globe and contains around 4-7% of alcohol. Craft beer has gained popularity among a large section of the consumers in the North America regions. The growing popularity of craft beer among the consumers, especially the younger generation, is considered as the major factor of growth. However, Europe recorded the highest market share as there has been increasing in the sales of red blends, sparkling, and rose wines, with a special demand for premium wines, owing to a surge in the spending pattern of per bottle.

alcoholic beverage market

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Competitive Landscape

Alcoholic beverages industry is considered to be a consolidated market with few companies holding maximum market share. Product launches, followed by new mergers and acquisitions, are the most preferred strategy in the global alcoholic beverage market. Diageo, Bacardi, Constellation Brands and Anheuser-Busch InBev are the key players of the alcoholic beverage market.

Major Players

  1. Diageo
  2. Bacardi Limited
  3. Constellation Brands, Inc.
  4. Anheuser-Busch InBev
  5. Heineken Holding NV

* Complete list of players covered available in the table of contents below

alcoholic beverage market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Beer

      2. 5.1.2 Wine

      3. 5.1.3 Spirits

      4. 5.1.4 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 On Trade

      2. 5.2.2 Off Trade

        1. 5.2.2.1 Supermarket/Hypermarket

        2. 5.2.2.2 Specialist Stores

        3. 5.2.2.3 Online Stores

        4. 5.2.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 UK

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Australia

        4. 5.3.3.4 Japan

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Diageo

      2. 6.4.2 Bacardi Limited

      3. 6.4.3 Constellation Brands, Inc.

      4. 6.4.4 Anheuser-Busch InBev

      5. 6.4.5 Heineken Holding NV

      6. 6.4.6 Molson Coors Brewing Company

      7. 6.4.7 The Boston Beer Company Inc.

      8. 6.4.8 The Wine Group LLC

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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