Agriculture in Zimbabwe: Analysis of major crops and cereals with consumption and production trends (2020 - 2025)

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Agriculture is the backbone of Zimbabwe’s economy inasmuch as Zimbabweans remain largely a rural people who derive their livelihood from agriculture and other related rural economic activities. It provides employment and income for 60-70 percent of the population, supplies 60 percent of the raw materials required by the industrial sector and contributes 40 percent of total export earnings.

Despite the high level of employment in the sector, it directly contributes only 15-19 percent to annual GDP, depending on the rainfall pattern (Government of Zimbabwe, 1995), and this is a statistic that understates the true importance and dominance of the agricultural industry. It is generally accepted that when agriculture performs poorly, the rest of the economy suffers.

Three main policy frameworks have affected the performance of agriculture in Zimbabwe in the past two decades. First, there was the €œgrowth with equity programme€Â pursued by the government between 1980 and 1990. It sought to redress the colonial legacy in favour of communal farmers. Second, there was the €œstructural adjustment market-oriented reforms€Â, the Economic Structural Adjustment Program (ESAP), adopted in 1991.

Finally, with more profound implications for the sector, there was the programme of €œfast-track land resettlement and redistribution€Â started in 2000 and currently in progress.


Zimbabwe Agriculture Market is developing due to rapidly increasing tourism, Increase in consumption, advanced technologies, low water requirement in Horticulture process and Government Initiatives. Zimbabwe have abundance of arable land. Horticulture is the new trend in agriculture production which have given boost to the production. Moderate Population and high GDP gives boost to agro sector of Zimbabwe.


High competition in exports, low contribution of agro sector in GDP are the biggest constraints for the sector in Zimbabwe. Also, post production management is worst in the country, which makes it difficult to transport fresh food on time. Hyper Inflation have destroyed the economy of the country, resulted in weak agro industry.

What the report offers:

The study identifies the situation of Zimbabwe, and predicts the growth of its agriculture market. Report talks about Agriculture production, consumption, import and export with prices and market trends, Government regulations, growth forecast, major companies, upcoming companies & projects, etc. Report will talk about Economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on its growth. Lastly, the report is divided by major import & export and importing and exporting partners.

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Subsegments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

                2.6 Marketing and Product Placement Overview

                                2.6.1 Marketing Channels Overview

                                2.6.2 Strategies for Product Launch

                                2.6.3 Retail Overview: Types of Agricultural Products in the Market (per Segmented Category)

3. Market Segmentation

                3.1 Food Crops (Grains)

                                3.1.1 Market Size (USD Millions)

                                3.1.2 Domestic Production Overview

                                3.1.3 Domestic Consumption Overview

                                3.1.4 Import Value & Volume

                                3.1.5 Export Value & Volume

                                3.1.6 Area Under Cultivation

                                3.1.7 Irrigation Technologies Under Use

                                3.1.8 Current & Future Market Prospects

                3.2 Cash Crops

                                3.2.1 Market Size (USD Millions)

                                3.2.2 Domestic Production Overview

                                3.2.3 Domestic Consumption Overview

                                3.2.4 Import Value & Volume

                                3.2.5 Export Value & Volume

                                3.2.6 Area Under Cultivation

                                3.2.7 Irrigation Technologies Under Use

                                3.2.8 Current & Future Market Prospects

                3.3 Fruits

                                3.3.1 Market Size (USD Millions)

                                3.3.2 Domestic Production Overview

                                3.3.3 Domestic Consumption Overview

                                3.3.4 Import Value & Volume

                                3.3.5 Export Value & Volume

                                3.3.6 Area Under Cultivation

                                3.3.7 Irrigation Technologies Under Use

                                3.3.8 Current & Future Market Prospects

                3.4 Vegetables

                                3.4.1 Market Size (USD Millions)

                                3.4.2 Domestic Production Overview

                                3.4.3 Domestic Consumption Overview

                                3.4.4 Import Value & Volume

                                3.4.5 Export Value & Volume

                                3.4.6 Area Under Cultivation

                                3.4.7 Irrigation Technologies Under Use

                                3.4.8 Current & Future Market Prospects

                3.5 Dairy

                                3.5.1 Market Size (USD Millions)

                                3.5.2 Domestic Production Overview

                                3.5.3 Domestic Consumption Overview

                                3.5.4 Import Value & Volume

                                3.5.5 Export Value & Volume

                                3.5.6 Current & Future Market Prospects

                3.6 Fishery Consumables & Meat

                                3.6.1 Market Size (USD Millions)

                                3.6.2 Domestic Production Overview

                                3.6.3 Domestic Consumption Overview

                                3.6.4 Import Value & Volume

                                3.6.5 Export Value & Volume

                                3.6.6 Current & Future Market Prospects

4. Competition Analysis

                4.1 Local Supply Ecosystem

                4.2 Market Share of Major Stakeholders

                4.3 Strategies Adopted, Recent Events

5. Processing & Packaging Ecosystem

6. Pricing Strategy

7. Supply Chain Analysis

                7.1 Trade (Import-Export Analysis)

                7.2 Distribution Network & Retail Analysis

8. Government Policies

                8.1 Criteria & Conditions

                                8.1.1 Sanitary & Phytosanitary Conditions

                                8.1.2 Packaging Requirements

                                8.1.3 Labelling Requirements

                                8.1.4 Import Regulations

                8.2 Ministries Involved

9. Sources

10. Disclaimer

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