Active Windows/Augmented Reality Automotive Display Market - Market Potential Estimation, Possible Competitive Landscape, Customer Acceptability Analysis - Forecast & Trends (2020 - 2025)

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Augmented Reality Automotive Display Market 

Heads-up displays (HUDs) were originally developed by the military for having a quick glance at information. Now these HUDs are being used in luxury cars that can provide information about the speed of the vehicle, driving direction, remaining fuel, low visibility weather, and can be connected to smartphones. Advanced HUD systems can provide turn-by-turn navigation via satellite and can improve the road view display in low light conditions by using infrared or low-light cameras. Companies are looking to replace these HUDs with Active Windows Displays/Augmented Reality displays that project vibrant images, navigation and all the other information on the windshield of the car. These displays are a more intuitive and safer way to use navigation, access information, make calls, and listen to music without moving the eyes away from the road.

Jaguar unveiled their new XE sedan that can provide augmented reality of the world outside the car through their laser projected heads-up display. Google and Apple are potential entrants into the market. These companies have already entered the automotive sector with their autonomous cars and are further penetrating the market with Android Auto and CarPlay. Qualcomm-funded start-up Navdy, Wayray’s Navion Project, and Continental AG are some other companies that are manufacturing these advanced heads-up displays.

The technology is expected to gain customer acceptability since there is no need for the driver to look at the GPS box or dashboard as the GPS navigation system is displayed right on the windshield and helps them to interact with the apps hands-free. One potential advantage is that since the device is based on active glass display technology, it can be easily fixed on the dashboard of any car. However, the issues regarding the technology gap must be addressed. The system must be able to project the images on a larger screen to cover more of driver’s field of view. Unlike the modern HUDs, they need to monitor the position of driver’s head in order to align the real objects in augmented reality and the images should be fed with zero latency, which requires superfast processors. Also, these active windows displays should be conveniently and safely installed on the car windshield. These displays are just projectors. The real challenge is developing a software that can leverage the full potential of these displays, serving as an opportunity for manufacturers looking to enter this space.

The study analyzes the potential market leaders and the partnerships that can help them capture the market share. The report gives an overview of the dynamics of the market by discussing various aspects such as drivers, restraints, Porter’s five forces, value-chain, customer acceptance, and investment scenario.  It deals with the product life cycle, comparing it to the relevant products from across industries that have already been commercialized. It approximates the time for innovation, in order for the industry to maintain a stable growth over a sustained period. The report also details the potential for various applications, discussing the recent product innovations and gives an overview on the potential regional market share.

Key Deliverables of the Study 

  • Market analysis for the active windows augmented reality automotive display market, with region-specific assessments and competition analysis on a global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the active windows augmented reality automotive display market on both global and regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights into the major countries/regions where this industry is growing and also identify the regions that are still untapped.

1. Introduction

                1.1 Concept

                1.2 Applications

                1.3 Study Deliverables

                1.4 Scope of the Study

                1.5 Research Methodology

2. Executive Summary

3. Market Overview

                3.1 Current Market Scenario

                3.2 Market Drivers

                3.3 Market Restraints

                3.4 Market Trends

                3.5 Recent Innovations and Product Developments

4. Market Dynamics

                4.1 Porter's Five Forces Analysis

                                4.1.1 Bargaining Power of Suppliers

                                4.1.2 Bargaining Power of Buyers

                                4.1.3 Degree of Competition

                                4.1.4 Threat of Substitution

                                4.1.5 Threat of New Entrants

                4.2 Product Life Cycle Analysis

                4.3 Value-Chain Analysis

                4.4 Customer Acceptance/Adaptability

                4.5 Comparative Analysis

                4.6 Investment Scenario

5. Market Potential - Size, Forecasts, Trends & Opportunities

                5.1 Market Definition

                5.2 Market Size Forecasts

                5.3 Regional Market Analysis

6. Competitive Landscape

                6.1 Current Market Landscape

                6.2 Potential Entrants

                6.3 Market Share Estimation

7. Conclusion

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