Entrada al mercado: industria de dispositivos médicos portátiles en Pakistán: análisis de crecimiento, tendencias y progreso (2020 - 2025)

About the Market

The global wearable medical device market was valued at USD 4 billion, while North America's market was worth USD 1.83 billion, in 2015. Demand for wireless monitoring devices, dealing with chronic diseases and healthy lifestyle drive the market. They can be categorized by their applications as home healthcare, remote patient monitoring, and sports & fitness. Based on the site of application, the wearable devices market is segmented into handheld, shoe sensors, headband, strap/clip/bracelet etc. Strap/clip/bracelet or wrist-worn devices hold over 40% of the market. Cost effective monitoring and lack of awareness are major challenges the industry faces in developing countries as compared to developed ones. North America is estimated to hold majority shares due to quick acceptance by consumers of technologically advanced products and their increasing demand for on-the-move diagnostic products; while Asia-Pacific is witnessing the fastest growth. Google, Nike, Apple, and Fitbit Inc. are few tech giants involved in the launch of innovative products that are predicted to boost growth.

About the Geography

Pakistan is a developing country with a growing population of around 189.87 million ruled by a democratically elected government. Even with the growing appetite of the young population for creative, innovative and high-quality goods and services, Pakistan’s economy has not yet experienced the rapid expansion seen in Asia’s emerging markets.

To revive growth, the government in collaboration with the IMF implemented economic reforms programs in 2013. On 1^st January 2014, Pakistan qualified for the Generalized System of Preferences Plus awarded by the EU. The GSP allows developing countries to pay less or no duties on exports to the EU, which contributes to their growth. In 2014, Pakistan and China agreed on the ‘China-Pakistan Economic Corridor’, a USD 46 billion investment program targeted towards the energy and infrastructure projects in Pakistan, which is already home to over 600 foreign companies and is expected to grow in the future.

Decades of internal political disputes and low levels of foreign investment have led to slow growth and underdevelopment in Pakistan. Bureaucracy, terrorism, corruption, weak labor enforcement, and lack of enforced intellectual property rights are constraints for investors. However, Pakistan has the ninth largest English-speaking population in the world and a large educated workforce, which reduces labor and production costs along with the large population, which also serves as a consumer base.

The Market Entry Series

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